Runner, cyclist, reader, cannabis expert, MBA, dog owner

I have been working and tracking the cannabis market since 2016 when I joined the beer strategy division at Constellation Brands and was tasked with tracking the impact of legalization on beer sales. I later transitioned to consumer insights for emerging opportunities where I was instrumental in supporting the development of research plans to support internal understanding of cannabis consumers and their interest in cannabis beverages. I also worked on project innovation, consumer trends, and acted as the resident expert on Gen Z.  While at PwC and the Rehabilitation Institute of Chicago, my strategic insights allowed for a proactive approach to trends and competitors.

At Brightfield Group, I manage custom projects for cannabis and CBD clients ranging from market research to consumer insights to strategy.

I received my MBA from the Kellogg School of Management at Northwestern University and graduated from the University of Notre Dame with a BS in Science-Business.

In my free time, I’m a runner (I’ve trained for 2 Chicago Marathons), burgeoning cyclist (Peloton and on the road), an avid reader, a skincare and beauty enthusiast, a dog mom, and a craft beer geek.