Consulting Services Manager

• Project manage and own all custom projects and consulting services for cannabis and CBD clients, including quantitative product concept testing, industry landscapes and competitive analyses, strategic market entry assessments, custom consumer insights surveys

• Scope out deliverable requirements with clients and sales team, write proposals, develop additional custom product offerings

• Responsible for hiring and managing custom research team

• Develop content for marketing team via blog posts and presentations

• Have grown custom project revenues by over 250% in between 2020-2021

Emerging Opportunities Insights, Senior Analyst

• Supported development and execution of research plans to support understanding of cannabis consumers and potential impact on CBI’s business, including leading custom qualitative research and working with agencies on new product development

• Delivered relevant insights to Brand, Sales, and Innovation teams to allow for a proactive approach to trends regarding cannabis and eCommerce

Beer Division Strategy, Senior Analyst

• Provided ad hoc support and analysis to the strategy team, created a consistent approach to measure performance against the beer division strategy

• Delivered forward looking market & competitor analysis and evaluation of internal & external threats and opportunities, implications to the business, and recommended courses of actions

• Developed short-term strategic plans for the beer division’s craft and alternative beverage alcohol segments

Market Analyst

• Analyzed Chicago and healthcare market trends and their potential impact on the rehabilitation market

• Collected and analyzed data for the market/referral development, marketing and executive teams

• Assisted on special projects related to alliances and new partnerships

• Supported strategic business diversification initiatives including new product offerings

Health Industries Advisory, Strategy and Marketing